ActiveCampaign
One of ActiveCampaign’s greatest strengths is the level of granularity you can get when setting up your marketing automation funnels. Pair email with text messages, as well as a multitude of other integrations available to really build out a full-fledged set of funnels. The reporting is a bit convoluted, but asides from that, it is a very powerful tool, with solid deliverability across most of their server IP’s.
Drip
Drip is a top email automation platform. This company is unique because they focus on the people behind the emails. One of the critical components of their strategies is developing a meaningful and lasting relationship with the person on the other side of the screen. Their applications are very beginner friendly and have the most comprehensive ways to section out audiences.
Constant Contact
Constant Contact is a great place to start for brands with low budgets trying to get started because they provide a 60-day free trial! The company was founded in 1995, so they have been around the block a time or two. They offer templates that are niche specific so that anyone can easily create the perfect email campaign for their needs and offer users an event management feature to stay on top of every aspect of their business efficiently.
MailChimp
MailChimp is a popular platform for small businesses, and it's easy to see why. With tons of templates and a convenient drag-and-drop editor, even the least computer-savvy individuals can easily create beautiful email campaigns with this software. New features are popping up all the time on this website, so there is always something different to try out.
GetResponse
Get response is a great email automation company. With over 350,000 users, they are pretty popular as well. This may be due to the fact that not only does it provide a way to making landing page like MailChimp, but it also has a webinar feature! This is an excellent fit for medium-sized companies who want to combine their marketing features into one place.
ConvertKit
This software has the appeal of being simple and easy to use. It is also aimed at creators, like YouTubers, Instagram influencers, and bloggers. The main attraction with ConvertKit is the ability to create email automation workflows easily so you can have a visual of how the email campaign will play out before it is ever sent. This platform is a little unique, as it has users sending plain text emails instead of using fancy templates with a ton of colors and fonts.
Conclusion
Email automation software is essential to any business that wants to use email campaigns as a marketing strategy. With advances in technology, starting a campaign is as easy as deciding on which platform to use and customizing a template. All of the email auto-responders mentioned also provide simple step-by-step tutorials so even complete beginners can get started with ease.