Table of Contents for our Email Marketing Agency Pricing post below:

1. What is Email Marketing

2. What are some statistics around Email Marketing?

3. Why is Email Marketing beneficial for your business?

4. What are the top 3 ways to implement Email Marketing into your business?

5. What are the top 3 mistakes made in Email Marketing?

6. Email Marketing Agency Pricing

What is Email Marketing?

Email Marketing uses email to promote products and/or services. Email Marketing also develops relationships with potential customers and/or clients. 

Email marketing is one version of internet marketing, which includes online marketing via websites, social media, blogs, etc. It is similar to direct mail except that instead of sending mail through the postal service, advertisements are being sent electronically through email.

Email marketing allows companies to continue to inform their customers and tailor their marketing messages to those customers. It's also a great way to cultivate relationships with potential customers, keep all subscribers informed, ensure current customers stay up to date on your brand, offer coupons to encourage customer loyalty, and more!

Some people think email marketing is out-dated, but that couldn't be more wrong. Email marketing has been utilized since the beginning of the Internet. It has matured dramatically since then and is still an astonishingly useful marketing tool.  Many marketing experts argue that email marketing is more influential now than ever before.

The term is usually used to refer to:

• Sending emails improves the communication between the merchant with its current and previous customers and to encourage customer loyalty and repeat business.

• Emails can acquire new customers or convincing current customers to purchase something immediately.

• You can add advertisements to emails sent by other companies to their customers.

• Keep the sender at the top of the mind of the receiver. Such as to inform them and educate them that the sender to be the receiver's first thought at their next purchase.

What are some statistics around Email Marketing?

Nowadays, marketers are in love with chatbots, influencers, and other new opportunities to reach their customers.

However, you shouldn't let contemporary communication methods distract you from one of the oldest and yet most effective messaging channels -- email.

• It makes sense that 85% of U.S. retailers consider email marketing their most effective customer acquisition tactic! 

• Email Marketing produces $38-41 per each $1 spent, which is a fantastic 3,800% ROI, making it the best and most consistent ROI out of any marketing tactic.

• It's forecasted that there will be 4.3 billion active email users by 2022. 

• Add that to the two hundred sixty-nine billion emails sent and received each day, and it's easy to see a long future for the industry.

• Did you know that 81% of small businesses rely on email as their primary customer acquisition channel? 

• Additionally,  80% of small businesses utilize it for retention. 

• A welcome email averages approximately 82% open rates.

• Emails with personalized subject lines generate 50% higher open rates.

• For the E-Com companies out there, sending three abandoned cart emails produces 69% more orders than one email.  

• A big miss by companies is not adding videos to their email marketing. Videos increase click rates by an average of 300%. 

• Think email marketing is annoying? 49% of consumers said they like to receive promotional emails from their favorite brands.

• Make sure to check your content on the mobile preview. 49% of all emails are opened on mobile devices. 

• Also, the more you define your audience, the better ROI you will receive. A study from DMA shows that 77% of ROI comes from segmented, targeted, and triggered campaigns.

• Email Marketing is not just for engaging a new buyer. It also increases the spend of each user. In fact, individuals who buy through email marketing spend 138% more.

Why is Email Marketing beneficial for your business?

Targeting

Email lets businesses market to targeted audiences. When a customer opts-in to your email marketing, they can receive curated content, offers, and products based on their preferences. For example, a company can personalize messaging based on new customers, returning customers, and even those that were referred by a 3rd party.

With email automation, businesses can create personalized flows for each of their segments, serving up new information or offers as the user is guided down the sequence. Most email software provides personalization features that allow you to tailor to the type of work performed, the number of daily email messages, and the needs of the message. 

Save Money

If your email automation is tuned correctly it can reduce over-dependence on face-to-face interactions, saving you time and money.

Of course, moving communications from physical mail to email can save on postage, supplies, and employee time. Businesses can also dramatically decrease customer support costs by focusing on email customer support options rather than phone-based services.

In the beginning, when email was new, businesses quickly realized its ability, speed, and low cost. Today, email is a necessity; almost everyone has at least one email account, guaranteeing it's longevity.

Automation

Another significant business benefit from email is the ability to process incoming and outgoing messages automatically. When you integrate email automation into your CRM, you create a very powerful tool. Software can automatically categorize and sort incoming inquiries by sender, content, or subject. Then, it can automatically reply by sending confirmation notices and responses to messages. Software can also routinely send messages such as reminders, newsletters, and statements without any human intervention whatsoever.

What are the top 3 ways to implement Email Marketing into your business?

Automated Campaigns

An automated email marketing campaign is a cost-effective solution that allows you to reach customers in a place they visit every day — their inbox. People work with people and businesses they know, like, and trust. Email empowers you to build credibility with your audience by sharing helpful and informative content, while tracking engagement, giving you a powerful feedback loop.

Newsletters

A weekly or monthly newsletter allows you to easily stay at the top-of-mind and keep people engaged with your business, no matter the time of the year.

Educational Series

An educational or promotional series is a great way to empower customers to make their own decisions while building trust with your brand.

What are the top 3 mistakes made in Email Marketing?

Failing to Welcome Your Subscribers.

Congratulations! You just added a new contact to your email list. 

This person navigated through your site, found your landing page, saw your call to action and filled out the necessary fields to sign up. It was a long road to get here, so clearly, they're interested in your business.

Now what?

If you only contact them when your next newsletter or coupon goes out, then you're making a huge mistake. Welcome emails are a necessity and should be sent immediately after the contact signs-up. That's because they obtain the highest open rates of any other email with over 82% open rates.

Blowing Up the Inbox

Just because you have a subscriber, doesn't mean you should bombard them with messages all day. The average office worker receives 120+ emails each day. That's more than 44,000 emails every year! Which means it's no surprise that the number one reason people unsubscribe from email lists is that they receive too many messages.

No Segments

If you have a single email list where every subscriber receives the same information at the same time, you're doing it wrong.  Some subscribers may only want promotions and coupons, while others are looking for your newsletter. Every subscriber has different needs and preferences, and that should be kept in mind in your email marketing

Email Marketing Agency Pricing

Email Strategy + Light Execution - $5,500 per month
- Weekly Recurring Call
- Weekly ongoing conversations/discussions via email, Slack, etc
- We cover everything from the recommended email platform, migration guidance, automations/flows, campaigns, A/B test, segmentation, deliverability, reporting, etc

- Everything from above plus a few hours per week helping execute (on all the things mentioned above from helping with a migration through reporting, etc).

Your Outsourced Email Team - $7,000 per month
- Everything from the package above + you can count on us to handle all things email. The package above is a mix of my team and your team executing together, whereas here we will take lead here and own the email channel outright. You and your team can be as hands-off as you'd like.

Ecommerce Email Marketing Course - $749 (one-time fee)
- If our agency pricing is too expensive for where you’re currently at, I highly recommend purchasing our course. We’ve created the most thorough ecommerce email marketing course. Our course exposes all of the ways that you can 2x, 5x, or 10x your email attributable revenue using our email marketing tips.

You can learn more about the course here.

Most of our clients drive in the ballpark of 25%-30% of their total revenue from email marketing. We specialize in working with 6, 7, 8, and 9 figure ecommerce, media and SaaS brands. We currently work with 100+ brands that count on us to drive engagement, revenue, and retention via email. We’re also happy to report that we’re a top email marketing agency and a Klaviyo preferred email marketing agency.

Let’s talk email!

Drop us a line, and see why we are recognized as one of the best growth and email marketing agencies out there.

If you’d prefer to text or call us vs. filling out the form below, you can reach one of our Founders, Chase, at: 1-949-396-2022.